BMW showroom Essays

BMW showroom Essays BMW showroom Essay BMW showroom Essay As Co-op sells many different products from groceries to toiletries it could be a reason to why they are a co-operative company. As Co-op main objective is to help communities from selling products at relatively low price compared to other retail outlets in other nearby areas like the city-centre. Marketing strategy mainly done through feedback from customers on many different questions. It may be how well their shop is set out, product prices, customer services and also any ides for future developments. They may also gain feedback from their own staff to see if the managers have any good ideas or if they have any complaints on the way the shop is run. Again this is a key activity, as even any business would rely on sales and good marketing strategy to raise profits. This is a very important and key element for business success and to escape bankruptcy. CUSTOMER SERVICES The activities of the co-operative group range from food to finance and provide buying, marketing, distribution and services to other co-operative societies. At all Co-op stores they have a section for customer service point to help prevent angry customers or return any UN-wanted goods. They also have other ways to increase their revenue by offering home insurance, guarantee on much merchandise and the Internet banking system. FINANCE This may include wages of employees, waste, profit and even loses. It is very important for a business to regularly check all their financial information to see how well they are performing and to see if they financially stable. The Co-op waste will be controlled to how, much they lose in the business. The profit and loss is looked at on a daily basis outlook-involving supervisor to see how well the department is doing and to think of new ideas to increase profits. There could be an incident which a wine department is not to subsidised productivity levels because of too much staff so the supervisor would look into that try sort out the problem even if it means to make workers redundant. TRANSPORT Distribution and home delivery are too of the most common activities involved with Co-op. The distribution of the big articulate lorries that have the big Co-op log, home delivery that supermarkets have all become involved in and personal banking. These activities will help bring more customers to the shop on a weekly basis as they offer more than the usual service. So the customers might now decide to come more frequently because they may be involved in personal banking. So variety of services offered will yet again optimise profits. AGRICULTURE This is very important activity for the Co-operative because activities for any supermarket include selling products such as fruit and vegetables. So Co-op relies on their members that are the farmers. As shops try to offer more variety to customers it would not be a good image if the shop had limited types of vegetables. There many different laws and acts that play a part in business activity as consumer protection has great powers over traders. FISHING- there involvement here will be because it relies on other sources for fresh fish.  FORESTRY- they may rely on farmers to give them plants and flowers  MINING COAL- this may be coal that is sold in supermarkets. This type of activity is indirectly involved with Co-op, as their activity is to sell products and services. But the products they sell do come from such agriculture firms so its important and the Co-op would rely on the business to bring certain needed products. So all three of these play a part in the Co-op activity. As the Co-op is quite small and if customers visit the store and see half the shelves empty it wont help customers from shopping there again. As variety would give the buyer more choice it would be important activity to include agricultur. MANUFACTURING This includes the equipment they use for products in store. As they will need shelf stack material, cleaning equipment. As the store is not very big it usually has everything delivered to store. So much manufacturing will take place out of the store. EMPLOYMENT STAFF MEETINGS As in any retail business its important to have human resources in this day and age. As running a business of this scale and ownership it would be easier to employ workers. Employment inside the shop will be tackled by a personnel manager and take care of this activity. Terms and conditions by law state workers must be trained so it would be the managers job to look into this and give if needed training. This may also be the rights of the employee including your holiday dates, sick pay, over-time. This as any other type of agreement needs to be signed by the employee and even the employer. This agreement has to be signed as contract for ale it would be working pretences. A regular activity for different managers, individuals giving and gaining feed back. In a meeting they would discuss mission statement for each sector and also talk about new and up rising development. It would be the managers job to structure and carry out meetings for each department, managers and employees. COMMUNITY EVENTS CHARITY SPONSORSHIP Participating in this activity would give the company a good name around the area they are in if they sponsor or have raised money for local charities. One of the most common fundraisers taken part annually by the Evington road shop is Children In Need. As they raised much money for the good cause. Participation in activities would unable a monopoly for the company as people would recognise the good deeds the Co-op has done and there is a good chance of the public visiting there stores. So these activities would be common but it wouldnt be tackled on a daily or weekly basis but would be done depending on what cause it is for. ENVIROMENTAL MANAGEMENT As charities and fundraisers are a good way to boost company figures and name environmental issues have the same effects if tackled right. But this is not necessarily true as it may enhance image in short term but it may also increase profits long term so its important to be involved in this as it would have short and long term affects.  In this section I will analyse the key factors to why location managers choose to locate their business in a particular area. I have broken the location facts into different sub-headings, as this would give a better insight to why location is chosen. BMW For BMW Ive chosen to look at a Leicester showroom, as it would help demonstrate and assess the reasons why BMW have situated them in that area.  INFRASTRUCTURE  As from observing the map it shows the showroom is located near busy motorway links reaching from Nottingham to south London. The area situated has much car drivers who will be consistently driving up and down the motorway and may spot the showroom. So the situated area is directly to the customers that it is trying to attract and by visiting the located area personally it is evident that the showroom is very big and can be seen for quite some distance. The location is easy accessible for customers who may want to visit the showroom and also being near the city centre it would not be very hard to find. It also allocated on the main road so passers-by would be able to see the showroom and cars on display. As its the only BMW showroom in Leicester it would not be very hard to find as not only being very big, or near major motorway links it is located near the city centre so there would be easy to find the showroom location. So the infrastructure around the location has played a part on deciding whereabouts would be good to locate the showroom and has tackled many of the major difficulties on easy accessibility and customer range. GEOGRAPHICAL FACTORS As the location is near the city centre it would not be far reach from most communities who may live near the city centre district. It would be in reach of city centre so people may decide to go have a look at the showroom before they head home. The area around the showroom has mostly retail parks attracting more customers into that area. This would also give monopoly to BMW, as other showrooms are not situated near that particular area. So this would not bring much rivalry for BMW minimising cost for frequent advertising and anything else that would help them keep above rivals in that located area. This would keep costs at a minimal because the less need frequent advertising and cut prices to keep above rivals so financially it would help keep the capital high. COST OF SITE The cost of the site would be fairly high as the location is near city centre but would not be as high. This location here is more well suited to attract customers, easy accessible for all customers as this is the only BMW showroom in Leicester. So this may have been a factor of placing the showroom in this area. The actual running cost of the showroom including gas, water electricity will be less expensive than plotting the showroom in the city centre. That would help keep running cost low and help spend money in other areas like refurbishment. If BMW ever decide to extend the showroom the price would differ than in the city centre. LABOUR This would not be a very important factor, as not many people need to be employed so this would not play an important factor for location. But the few workers who may need to come to work would not find it to hard as the area is accessible by frequent buses who run by that route to city centre. So there many means of transport that passes and comes by the location. PREMISIS Planning permission would not be a problem for the BMW showroom as the location is away from big public societies and housing but more importantly from city centre. The location advisor may of thought of the location to their advantage as they would not have much problems to extend in the near future if needed. That is another reason to why businesses always think of the future as well as the present as this would help the companys success rate.